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Friday, January 30, 2009

The Ray: Handcrafted, Limited-Edition, Eco-Conscious



The Ray from Quicksilver: it looks tough and it means business when it comes to being earth-friendly. Designed for and made of eco-conscious materials and concepts, THE RAY features ebony wood from sustainable forests, 100% recycled steel and aluminum, 100% solvent-free links, and it needs no batteries thanks to automatic movement (which has an awesome lifespan of up to 10 years).

The watch is 86% recyclable and there's a special program in place for getting the watch back once it's long little life is over. Only 1,000 of them will be made and available starting this November for about $500 each, and you can see a cool video of how they're put together here.

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