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Friday, January 30, 2009

Bols Genever Amsterdam Gin


Lucas Bols, the world's oldest distilled spirits brand originally established in 1575 in Amsterdam, has relaunched its Dutch Genever gin, a white spirit created almost two centuries ago. The word "gin" has disappeared from the new bottle (above) in favor of "grain neutral spirits", as the old world Genever bears little resemblance to the dry London gins we're familiar with these days. Bols Genever is made by blending a unique distillate called maltwine with a carefully selected secret blend of botanicals; the result is a superior quality spirit with a unique smooth character that can be made into a variety of delicious cocktails. Genever has in fact been an essential cocktail ingredient for nearly two centuries; Jerry Thomas, author of the world's first cocktail book The Bartender's Guide cited it as one of only four essential cocktail spirits back in 1862.





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