Jessica Alba Stars in New Campari Campaign

Classic Italian aperitif Campari has just unveiled its new multimedia ad campaign starring sexy actress Jessica Alba. The "Club Campari" campaign (above) includes pictures by famed fashion photographer Mario Testino and a commercial by legendary director Jean Paul Goude. Capturing Campari's Dolce Vita style, the campaign is
set in "a distinctive oceanside destination, where sensuality and temptation prevail in a sophisticated, playful atmosphere." Several of Testino's sexy snaps will be featured in a limited edition calendar, of which only 9,999 copies will be distributed worldwide. Testino also lensed Campari's previous campaign starring the stunning Salma Hayek. See the gallery for more pix.